Privacy Policy

At Shape Optics, your privacy is of utmost importance to us. We are committed to safeguarding your personal information and ensuring it is handled responsibly and in compliance with the Personal Data Protection Act 2012 (“PDPA”).

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you interact with us—whether through our website, emails, or other communication channels.

1. Purpose of This Privacy Policy

This Privacy Policy is intended to help you understand:

  • How and why Shape Optics collects, uses, and discloses your personal data;
  • The types of personal data we may collect from you;
  • Your rights regarding the personal data you provide to us; and
  • How to contact us should you have any questions regarding your personal data.

This Policy applies to personal data in our possession or under our control, including personal data collected, used, disclosed, or processed by third parties engaged by us.

Definitions

  • “Customer” refers to an individual who (a) contacts us to enquire about our products or services, or (b) enters into a contract with us for any products or services.
  • “Personal data” refers to information—true or otherwise—that identifies a customer, whether on its own or together with other information to which we have or are likely to have access.

Depending on your interaction with us, personal data may include your name, contact details, nationality, gender, date of birth, photographs, CCTV recordings, employment information, and financial details such as credit or debit card numbers.

2. What Information Do We Collect?

We collect personal data in the following circumstances:

a. Data Provided Voluntarily

We collect personal data provided directly by you or via an authorised representative after:

  1. You have been notified of the purpose of data collection; and
  2. You or your authorised representative have provided consent.

b. Data Collected Without Consent

In certain situations permitted by the PDPA or other applicable laws, we may collect and use personal data without obtaining consent.

c. Information Provided When Using Our Website

When you browse our website, we may collect:

  • Personal information voluntarily submitted by you (e.g., name, email address, contact number);
  • Information from parents or legal guardians if the user is under 18 years of age;
  • Aggregated website usage data.

3. How Do We Use Your Personal Data?

Your personal data may be used for the following purposes:

a. Fulfilling our obligations related to the products or services requested by you
b. Verifying your identity
c. Responding to your queries, requests, or feedback
d. Processing payments or credit transactions
e. Sending marketing information, promotions, and updates (with your consent)
f. Improving our website, products, and services
g. Facilitating business operations such as audits, regulatory reporting, and compliance
h. Transmitting data to third-party service providers for business-related purposes
i. Any other purpose for which you have provided the information

These purposes may continue even after your relationship with us has ended, for a reasonable period necessary for legal, business, or operational needs.

4. Disclosure of Your Personal Data

We may disclose your personal data:

a. When required to fulfil our obligations to you; or
b. To trusted third-party service providers, agents, or partners assisting us in the purposes described above.

Shape Optics does not sell, trade, or rent your personal data.

5. Withdrawal of Consent

You may withdraw your consent to our use or disclosure of your personal data at any time by submitting a written request to our Data Protection Officer (DPO).

Upon receiving your request, we will:

  • Process it within ten (10) business days, where feasible;
  • Inform you of the potential consequences of withdrawal (e.g., inability to continue providing certain services).

Withdrawal will not affect our right to collect, use, or disclose personal data where permitted or required by law.

6. Access and Correction of Personal Data

You may request:

  • A copy of personal data held by us; or
  • Correction or updates to your personal data.

Requests should be submitted to our DPO in writing. A reasonable fee may be charged for access requests, and we will inform you of the fee beforehand.

We aim to respond within thirty (30) calendar days. If more time is needed, we will inform you of the revised timeline.

7. Protection of Personal Data

We implement administrative, physical, and technical safeguards to protect your personal data from unauthorized access, use, disclosure, modification, or disposal. These measures include:

  • Updated antivirus protection
  • Encryption mechanisms
  • Privacy filters
  • Restricted internal access on a need-to-know basis

Although no method of transmission or storage is fully secure, we continuously review and enhance our security practices.

8. Retention of Personal Data

We retain personal data only as long as necessary for business or legal purposes.

When retention is no longer required, we will securely delete or anonymize the data.

9. Accuracy of Personal Data

We rely on the accuracy of personal data you provide. Please notify us of any changes so we can update your records accordingly.

We are not responsible for data inaccuracies caused by unauthorized access, transmission errors, or outdated information provided by you.

10. Transfer of Personal Data Outside Singapore

We generally do not transfer personal data outside Singapore. If transfer is required:

  • We will notify you and obtain your consent; and
  • We will ensure that your data receives protection comparable to PDPA standards.

11. Cookies

We use cookies and similar technologies to collect information such as:

  • Pages viewed
  • Links clicked
  • Advertisements interacted with
  • IP address

This helps us improve website performance and user experience.

12. Contact Information

If you have any enquiries or wish to make an access, correction, or withdrawal request, please contact:

Data Protection Officer — Ms. Cherry
Email: [email protected]
Phone: +65 9857 4122

13. Changes to This Privacy Policy

This Policy supplements all other contractual or consent clauses relating to personal data.

We may update this Privacy Policy from time to time without prior notice. The latest version will be indicated by the “Last Updated” date below. Continued use of our services signifies your acceptance of such changes.

Effective Date: 11 October 2020
Last Updated: 20 November 2025