About Shape Optics
Shape Optics Technologies Pte Ltd is a Singapore-based leader in cutting-edge optical technologies, delivering high-performance optical components and custom-engineered solutions to a global clientele in the photonics and imaging sectors.
As we continue to grow our international footprint, we are looking for a Digital Marketing Executive / Creative Digital Designer (Website & Social Media) to lead our digital marketing strategy, strengthen our brand presence online, and drive qualified traffic and leads through SEO, content marketing, and website optimization.
What You’ll Do
- Develop and implement strategic SEO initiatives to improve search visibility and increase organic traffic.
- Conduct keyword research and use insights to drive high-value content creation.
- Optimize website content—including product pages, blog posts, and landing pages—for both search performance and user experience.
- Lead technical and content-driven SEO efforts such as link-building, metadata optimization, and improving internal site structure.
- Oversee performance and content updates on our WordPress-based website, ensuring technical accuracy and visual coherence.
- Design and update web pages using tools like Elementor.
- Use analytics platforms (Google Analytics, Search Console, Ahrefs, SEMrush) to monitor performance and identify growth opportunities.
- Keep up to date with algorithm updates across platforms such as Google and Baidu and adjust strategies accordingly.
- Produce monthly performance reports with insights and recommendations.
- Collaborate with internal teams to support business goals through digital campaigns.
- Contribute ideas and execute content marketing strategies aligned with our branding objectives.
- Provide support for other digital initiatives to ensure a cohesive online presence.
What You Bring
- Bachelor’s degree in Marketing, Computer Science, Digital Communications, or related fields.
- 1–3 years of proven experience in SEO or digital marketing roles, ideally in a B2B or technology-focused environment.
- Strong knowledge of SEO tools and platforms (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
- Hands-on experience with WordPress and page builders such as Elementor and/or Oxygen.
- Familiarity with basic front-end technologies (HTML, CSS, JavaScript) for site optimization.
- Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
- Proactive, self-driven, and results-oriented mindset.
- Fluency in Mandarin is highly preferred due to communication with Mandarin-speaking clients.
Bonus Points
- Certifications in Google Analytics, Google Ads, or related platforms.
- Previous experience in digital marketing within high-tech, optical, or photonics industries.
- Experience managing multilingual SEO strategies.
Why Join Shape Optics?
- Be part of a fast-growing high-tech company with global reach.
- Work closely with passionate experts at the intersection of optics, technology, and innovation.
- Make a measurable impact through strategic digital initiatives that support global business growth.
How to Apply
Interested candidates are invited to send their resume and portfolio links to [email protected].
Only shortlisted candidates will be contacted.
